Oct. 23, 2025 22:00 - 03:00

Royal Room - Building the Bridge by Cheerful Music

Royal Room

"Building the Bridge" is where China’s next-generation electronic music meets the global stage. For one night at ADE, step into a space where deep basslines, bold aesthetics, and fresh creative energy collide. This is more than a showcase, it’s a cultural shift in motion. From the underground clubs of Shanghai to the experimental hubs of Chengdu, a wave of artists is redefining what electronic music means in Asia. Now, they’re bringing that movement to Amsterdam.

Whether you're a label head, a booker, a tastemaker, or simply a fan looking for what’s next, this is your invitation to witness a scene on the rise: raw, unexpected, and full of momentum. Don’t miss the moment when East meets West and something entirely new begins.

Showcase Highlights: DJ SET / Live Performances by UK/China collaborative artists

Immerse yourself in the real Chinese culture and atmosphere mix with dance music culture Live Song Plug Showcase featuring key topliners pitching to UK & Chinese artists .

Cultural Exchange Segment: short presentation on UK/China song development landscape

Why Attend?

Cheerful Music is spotlighting the vibrant fusion of UK and Chinese pop influences. This event

unites top-tier producers, writers, and artists from both regions to:

● Showcase ground-breaking collaborations

● Launch music tailored for both streaming and sync markets

● Connect industry professionals, promoters, and media across borders

Heads-Up For Attendees

Mixed audience: publishers, sync agencies, DJs, A&R reps, Spotify/QQ/Bilibili editorial

Networking opportunity: connect with emerging cross-market artist talent

Interactive experience: Q&A and spontaneous live pitching

Music & Style Genre: EDM, Dance, Dance-pop, electropop

Atmosphere: stylish, modern, culturally hybrid, doorway between East & West.